Analysis of Pop Videos 1

One Direction - What Makes You Beautiful

Sound

The sound in this music video is very up beat as it is a pop music video, it features 5 separate singers and the sound is very up beat and exciting for most viewers, this song is being sang to girls who don't know their ''beautiful'' so you could say this pop song is mainly aimed at young girls around the age 12-17. Their voices are very high and thus makes it seem more appealing to younger girls who are interested in boy pop bands and thus would not apeal at all to the typical emo girl or stereotypical boy.

Cinematography

This is a good shot for the cinematography as it presents one of the singers to the the audience, this close up allows the audience to recognize the singer with the song and thus create a link between the two, this is good as a key element of a music video is to establish the singers early one and this comes within the first 15 seconds.

 This is a good establishing shot used as it presents the scenery well and you get an idea of the type of location from this, this shot also ties in well with the mise en scene as it tells the audience the song is set on a beach which is a place often filed with joy so you know from this shot that the song is going to be quite up beat.

This is another good shot used in this music video, this is because it is establishing the audience with the group of singers, this shot shows all the members of the band which is good as this is a key element for a successful music video so the audience can see that this is their work, this shot again ties with the mise en scene as we are shown the clothes they are wearing, in this case they are very casual clothes and very summery and with the bright blue background you know this is going to be an upbeat song as the wide shot gets a huge view point of the location and helps set the scene very early on.

Mise en scene

To start with for the mise en scene we have a shot of a girl, she wears a summer dress and has her arms out as if she is having a blast, this has been done so that the meise en scene gets accross the point that fun is being had in this music video and to go with the lyrics which is talking about beautiful girls so they put one in the music video to relate to the lyrics but also of a rough age of who this song is being aimed at and in this case the girl looks about 17 so it works well as it is identifying the audience.

 This is one of the best shots for mise en scene in this pop video,this is because you can see hear everyone is haveing a great time, one of them has a ball, their in summer cloths juming over a fallen tree at the beach with both boys and girls their so it is as if their getting ready to party on the beach or on a day out, no adults are present here which suggests that this is a teen only video as it is their audience and also this music is meant to be for girls that enjoy having fun which is what these people in the video are doing, you have clear skies in the image which indicate it is a warm day and they have a lot of fun installed for them which is what this video is trying to get across as it is for those lively teens and not those that stay home all day. The shot works very well as it is getting a lot across and just by seeing an image like this you could guess the music genre.

This final image for the mise en scene is really good for this music video, this is because you have all the members present so without the music you would know who is singing this song, they are up high some hanging on the sides and look like they are having fun, this is great for a pop video as the whole point of one is to make it seem as if everyone is having fun here to attract its audience

Editing

This is a tube chop of the music video from 1:06-1:15, the cuts in the music video are very fast paced, this is reflected here by the quick cuts in this footage, this is because quick cuts are used to make things seem a lot more happier and more lively which is reflected here in this footage as in these cuts it shows everyone being happy and getting ready to have some fun on the beach, these quick cuts work great for the genre as it reinforces the point of everyone being happy.

Performance

This clip shown above is a great example of the type of performance that should be used in this type of music genre, in it we see everybody having fun and running about which is very effective with this music video as the music itself is very happy and upbeat so this is reflective well in the performance which makes this pop video very good as it follows typical conventions and thus stands out a lot more for doing this, if the performance had been mellow it would of made a poor video as the music is too up beat and happy so seeing people having fun worked really well. Transitions are also used on a regular basis at the start which adds to a very peaceful effect as it is quite slow and calm before the real pace kicks in and adds a great effect on the video which suits the style of the pop group