Results from Questionaire

Scool Quest

 This chart here records the age of the people who took part in this survey with almost all of them being between the ages of 16-20 which will dramatically affect the results, this group was important to aim our questions at as this age group will be our audience.

1) White British was the most common group of people asked so this may reflect on the ethnicity are music will be aimed at.

2) The majority of people seemed to enjoy pop over rock so will look at ways on how we can challenge this popular genre

3) When asked over 50% of people answered yes which is good as we know we have an audience to aim at.

4) Here we have the artists names from Britain that people listened to the most associated with the rock genre

5) This question here is good as it lets us know that the people who are listening to rock music do enjoy British bands which we are.

6) From this we can learn on what we should be wearing and how we should present ourselves to the audience.

7) Here we can learn where the audience expects this genre to be performed so we can stick the conventions and the expectations of our audience.


8) These results here show what type of feeling we need to create from our video to make the audience happy with it and so it will follow what they want.

9) This question will help us out as it allows us to understand what we will need to keep the audience happy and not stray too far from the typical conventions.

Advertisement Research

This poster here is advertising the Fall Out Boy CD
At the top we have the name of the band in bold letters to that it catches the readers attention.
It features the name of the album being realised which is good as the target audience knows what they are buying.
It also has the date of release so people know when the CD will become available.
The advertisement also features a few of the songs that will be included in the album which is good as the audience know what to expect.
The image itself is very dark as it is meant to represent the style of rock music this group follows which is good as by seeing this the audience will know what type of stuff to expect.

This advertisement is very conventional yet again, it features at the top of the page the name of the band which is good so the audience can quickly see who this band is. What also makes this good is that it tells us where you can buy this CD from in the bottom left corner so we know where we can go to get it. In the same corner we also see the label this band is under which is good as their contracted to each other so it helps get their name further out there.  The advertisement also features a date of release so that people know when it is to become available to the public. Finally we have an image on the poster of the band which appears to be of them preforming live which is good also as it is a good link to what the CD is off.




This advertisement of The Horrors is good as it shows the name of the band at the top in the middle of the page along with the name of the album, the date of the albums release and finally the record company they belong too.

We then have an image of the band together in the middle of the page, this is good as their target audience can recognise them and also from seeing the type of clothes they wear and the colour usage we can make a good guess on the style of rock they are part off.

Genre Research 3

These are the typical conventions of a rock video

The artist and band will usually appear in the video




The song will be the soundtrack through the majority of the video, in some cases their is a short story before the music starts like in ''Walk'' By Foo Fighters.



The artist will often preform throughout the rock video either singing or being a fictional character in the story however this is not a common thing in a rock video.




A rock video will feature 3 or more different locations so that the target audience does not become bored seeing the same stuff. This will usually happen when the verse changes.




The video will feature lots of close ups of the singers face to establish him/her to the audience, close up's of the instruments and finally long shots and mid shots of the band.



The video will always contain a band



It may be a live performance



Costumes will usually be dark/edgy/gritty/urban

Genre Research 2

 Like most  rock music videos the editing starts of slow and then starts to cut at a fast pace once the song picks up its tempo. The music video uses cuts the most to keep the pace at a good tempo but also uses fades on occasion which works well as it keeps the audience interested instead of watching the same thing which becomes repetitive. The video also cuts between being in colour and in black and white which works very well as it mixes things up a fair bit and also is something different to what rock videos normally do.


With the sound it follows the typical convention of a rock video, these being that it has the sound of instruments particularly guitars in the background with the lead singer in the background, their is only diegetic sound in this video like in most rock videos.

The video uses a lot of close ups of the instruments which is very conventional of a rock video along with close up's of the faces so that the audience can make a connection, it also uses low angles shots where the person the shot is on will look into the camera which works well as it makes them look bigger and on a grander scale, finally it uses longshots to get all of the members in which is to show the audience that this is a band and not a one mean group, each person has an important role to play

The mise en scene remains very basic for this video, this is because they are not wearing traditional rock clothes like you would expect but very casual clothing items, this makes them come across as more normal which could allow the audience connect more to them, The lead singer also wears a cool pair of shades to make him stand out that much more which is good as it is important to establish the lead singer. We also have shots of the instruments being used which is good as it establishes to the audience what is being used and who is doing what.








The mise en scene in this video is very good as we see a fair bit from this, by this I mean we everything we would expect to see, we are given shots of the instruments being used by the band which is conventional, also we see the artist himself along with his band which again is conventional as it allows the audience to make a connection with the band. The band wear the colours of a rock band as in they are dark however that type of clothing they are wearing is not common as rock bands usually or at least when this song came out went with a scruffier look
.
The editing of the pace for this video remains conventional as it uses quick cuts to go from shot to shot at a quick pace so that it blends in well with the lyrics and sticks to the conventions of a rock video and doesn't look out of place.

Similar to the video before we only hear sound from the band, the instrumental sound in this video is a lot more powerful however and to some extent taken to another level as everything feels a lot grander which fits in well with the huge scale of Coldplay.

Like in the other video this one too follows the cinematography conventions of a rock video, by this I mean it uses lots of close ups of the faces of band members and close ups of the instruments which work really well as it covers a lot to keep the audience interested. long shots are also used so that you can see the band performing together which comes across very well and allows the audience to connect with the band.











 With this video the mise en scene is a lot more different to the typical conventions you would expect, although they follow the conventions of having the band members in the video along with the instruments the clothes they wear is not what you would expect from a rock band in the sense that they are a lot brighter and an unusual choice for this genre.

The editing remains conventional as you would expect from the rock genre, it maintains a fast pace going from shot to shot to keep the audience watching so they do not lose interest and turn over, they use standard cuts to keep the tempo at a fast pace so the shots feel more fluid which work really well.

For the sound similar to the other two videos analysed above it features just the band and lead singer in it with no other noise which is good as you want everyone focused on them and nobody else.

 With this music video we see the typical shot types from this genre, it uses long shots and medium shots to establish the bands and close ups of the lead singer so that the audience can make a connection.

Record Labels

Universal Music Group  (UMG)

UMG is a record label company based in California in the United Sates of America which formed in 1934 as Decca Records which then changed to MCA Music Entertainment Group in 1989 and then finally changed to UMG in 1996. Since it's creation it has becomes Americas largest US record label company. The company specialises in all genres of music as long as it will sell. One rock band that is under the UMG label is the Kaiser Chiefs.

Creation Records

Creation Records is a record company that was formed in 1983 by Alan McGee, the company is based in The United Kingdom, unlike Universal Music Group this label company only goes with the genres; alternative rock, noise pop, shoegazing and finally Britpop. A band that was under its label before they broke up was Oasis. Oasis singed for this independent record company in 1994 and released their first album ''Definitely Maybe'' under them

Warner Bros Records

This record label was formed in 1958 by Jack Warner. Warner Bros Records in 1999 became the record label partner for the TV channel Nickelodeon and Sony Net. The contract however ended in the summer of 2007.  Warner Bros Records is still the third-largest of the four major international music company's.  A band that has singed for Warner Bros is Muse, they released Origin of Symmetry and Hullabaloo in 2005 once they had signed for the giant record label company.

 

Cover Analysis

Artist names: Arctic Monkeys
Artists image appears on the front cover

Camerawork: Close up the artist. He appears to be starring right at the viewer. It is an important for the artist to be on front of the cover so that they can be recognised by the viewer.

Mise en scene: On this cover we see the artist smoking, this can tell us a lot about the style of the music as smoking is considered to be rebellious in a way.
The cover is in black and white which could tell us they of an old styled rock music.
The background looks to be curtains so this may indicate that they are be stage performers.

Mise en scene: Performance- The artist on this front cover has quite a closed body posture. He takes up most of the frame, he also has dreary eyes in this shot, because of all this it gives him quite a cool look that makes him look as if he is in control of everything around him



Camerawork: On the back of the cover we have yet another close up of the artist, this time however the artist is not looking straight forward and instead has his head in his hand.  We do not get any further information from this shot as it still uses the same shot type.

Mise en Scene: Performance-- The lead singer had a concealed body posture similar to the the font cover however his head in in his hand this time, this is very common for a rock album cover as they try to come off as cool and as if they don't care that a camera is their, they seem more authentic compared to a pop cover where they all try to look like their having fun which looks fake.

The background remains very similar to the front with the curtains  in the background.
We also see on the back the track list to the album so that the audience knows what songs they are going to be getting with the album.


Artists name- Oasis
Artists image appears on the front cover.

Camerawork- We are shown a low angle shot of the rock band which appear to be performing on a stage with the equipment in the background, unlike the first front cover from the Artic Monkeys this artist doesn't look into the camera so the connection is not being made with the audience in the same way but he is still on the front cover which is important so that he can be recognised by the target audience.

Mise En Scene- In the shot we have all of the members in the background playing their instruments, this is a common thing for a rock band to do as they want their style of music to be put out so the audience knows what their going to get and also as they are a band they want every member on the cover as their a team in a way and all should be recognised for thier talent. Their body posture is a lot more open which suggests that their music is expressed more freely and that their not shy of a big audience.



Mise En Scene- On the back of the cover we have the same conventions as most other albums, these being that we get a list of all of the tracks in this album along with a picture of the band to show again who they are to the audience so that they are recognised. In the picture however not ecer member looks at the band which is again very common for a rock band to do. The background colour used in purple which helps the text pop a lot more and also allows the picture to stand out more as they are wearing fairly dark clothes in a dark background, the lead singer however of the band in in a light blue whilst the others are in their dark coulours, this is so that he stands out and people will know just by seeing this that he is the lead singer.

Their is little camera work on the back cover as their is only the one shot, however a medium shot is used so that all of the members are seen and we can see a fair bit of them, this is important to have them in a shot type like this for the cover because they can be easily noticed and recognised by their audience.





Artist name- Kaiser Chiefs

Mise En Scene

In this front cover we have every member of the band appear clearly on the front cover with the lead singer in the middle. it is important for the artist to appear on the front cover so that the audience can easily recognise them. The album cover follows the conventions of a typical front cover as it also features the name of the group which is imporant so people know who they are along with the name of the album, they use a faded yellow type colour which makes the cover look old, this could tell us that their style of music is of old rock and not what people are hearing today, that they have stuck to the roots of the genre.

Cinematography


We have a medium close up of the band on the front cover, this is good as it allows them to be easily recognised by their audience. They all stare into the camera which is fairly unual for a rock band cover but because they do this it allows them to make a connection with the audience which is a good thing.

The back of the cover sticks to the conventional items you would see on the back cover. It features a list of all of the songs on the back so the audience knows what they are getting, it also has all of the record labels that the band belongs to. The colour on the back maintains the same colour as the front  with the same style font which reinforces the point that this could be an old school type of rock band and not like all this new stuff coming out.

Theories 3

Andrew Goodwin Theroy

Illustration

• Always cuts on beat
• images illustrate the literal meaning or feeling of the lyrics often just with the band singing and performing/dancing
• The band, area, band singing, dancing/playing instruments and dressed as would be expected

Amplification

• Film cuts on the beat but also to emphasise features
• Images in the video will amplify the lyrics, a specific narrative may be used that would not necessarily be picked up from reading the lyrics alone
• The band will take on fictional roles in the narrative

Disjunctive

• Film cuts of the beat- sometimes the sign of a badly made music video
• Images which do not relate to the lyrics are used sometimes by bands who are already very well destabilised and who can afford to take a risk
• The band take on an image that is nothing like or the complete opposite of their expected image

Goodwin says that the narrative of a music video is often the audiences own idea, he claims that the narrative and performance work together well in order to stop the audience interested in the video and not become bored.
He also states that when the artist is performing and acting at the same time it comes of as more natural and authentic. He feels it's in the artists best interest to make it look at real/natural as possible even though lip syncing is the most popular form.

He also claims that it is important to promote the singer's or stars image from the video, this plays a major role in their style and strongly influences the way their videos are made.

Goodwin also points out the artists mode if address. That a song can be seen as short stories with the artist being the storyteller. This is all shown through the narrative.  This narrative can be seen in this video by Lady Gaga and Beyoncé, a story is played out here with the characters taking on fictional roles.

Theories 2

Vernails Theory is based around 4 key points that all relate to how music videos are constructed.

These are : Diegesis, Narrative, Editing and finally camera movement and framing.

Narrative

• She claims that the narrative of video is a visual response to the music
• She says that their is not always a direct balance between the narrative and performance of the people in the video.
• She claims that the structure of the video may appear disjointed.
• There may not always be a clear ending at the end of the video to the story
• The narrative may run by as a montage

Editing

• Vernails claims that editing may match the beat or musical phrases
• The music video can break or disrupt many of the ''rules'' of continuity editing.
• The edits can be really obvious to gain more attention opposed to continuity editing.

With the editing you could see

• Cutting with the lyrics
• Cuts on movement
• Break of the 30 degree and 180 degree rule
• Extreme jumps between time and location

It is unlikely to see smooth transitions in a music video along with match on action

Diegesis

• The diegesis will be revealed fairly slowly
• Characters along withy objects will often move to the music
• Can have many repetitions such as the beat, themes, performance and lyrics
• Actions are not always completed

Camera Movement/Framing

• The camera will often move to the lyrics
• Close ups of the performers and master shots for the locations are often used
• The movement and framing will run through the video and is distinctive to that particular video

An example of this style can be seen below

There is a lot of rhythm editing and the camera moves with the music which proves her theory right in this video.

Rock Mood Board

Low budget ideas

A-Ha! Imogen Heap

Mise en scene

 As you notice from the chosen shots the lighting is very dark which is very effective for this genre of music, it is very ''emo'' type music so the dark lighting and the bright red blood work really well together, the props used are also to a good effect as you can see we have the chains in the bottom picture which yet again links up well with the music genre.

 With the way this mise en scene has been presented it has made the video very successful and this is very inspirational for my ideas as from this I can use the aspects of the mise en scene I like and transfer them over such as getting the correct lighting for the genre I choose to do.

Editing

The editing in these clips is very fast paced with straight cuts, this yet again works really well and something I will have to consider with the music video I choose to do, for example in this video the cuts are extremely quick so I will have to get the right timing for the genre I choose to fit the pace of the lyrics which this video has done really well.

Sound

With the sound in this video all we hear is non-diegetic sound, this is good as all we can hear is the artist so this works well with the genre of the video as it is very dark and gloomy. With the genre I choose I will have to choose wether I want the singer and band to be heard or to find a song with diegetic sound in such as people talking in the background, having the noise of the band set up or haveing the wind blow at the start but this mainly depends on the genre I choose and if it fits the music video.

Cinematography

Finally, with this micro element in this video mostly close ups and a few mid shots are used, now this works well with this genre and works well with the lyrics however I do not feel that I will follow this same route because I do strongly feel this video although brilliant lacks creativity. I feel with my video if I use a wide variety of shot types it will look good and to have it go along well with the actual song will make it stand out.

The Fix ''Just Got Paid''

Mise en scene

 As you can see from the mise en scene the costumes they wear work fantastically with the song, they all wear suits which works well as they are in a band and all look the same but also the clothes they wear are very linked up to the lyrics of the video and thus come of well, they are always presented in the middle of the shot which is good as it makes them look a lot more professional and also the lighting used for each shots works well as well as it is using a wide variety. They also change outfits during the video from being in suits to a casual T-Shirt which makes it look as if they put a lot of effort into it going that extra mile. These are all key elements of a successful music video and I will consider using certain elements in the video for my work.

Editing

Compared to the previous video that I looked at the cuts are at a slower pace although still quite fast which works well for this video being of the pop genre, they had the right balance which will be an important part of my video as the cuts need to be perfect and of the right time to give the best effect possible, something that this video does. The one bad thing about the editing in this is that I feel it could of used a few jump cuts using more locations a a few shots not just of the band.

Cinematography

The shot types in this music video is what I think worked the best for them, this is because it has a very wide variety such as pans, mid shots, long shots, close ups, wide shots etc., this worked really well and something I want to do in my music video, with a wide variety it keeps things very interesting and is what made this in my opinion stand out a lot more than the previous one.

Conventions of a Music Video

Here are the conventions of music videos

Analysis of Rock Video 4

Ruby

Sound

The sound in this music video is very conventional for the rock genre, in it you can hear the singer and the other band members of their instruments, this is the most crucial part for obvious reasons to a music video, the fact that every member is heard performing their part I think is very good. The audio is very fast paced for a rock video and very conventional which I think works well.

Editing

The editing of this music video is very fast paced as you would expect from a conventional rock video, the cuts are quick paced to suit the sound which works well and is typical of this genre, only cuts are used so that shots gone from one to the other very quickly and sticks to the the conventions of the genre.

Performance

From this clip you get a very clear view in the performance of the band members, similar to the previous video Castle of Glass they are not jumping around like pop vidoes but still upbeat, they don't move much and are often seen staying still playing their instruments or singing into the microphone which I feel is very good for this genre and a lot more effective than them acting like a pop group.

Cinematography

 This medium shot of the lead singing is a very conventional thing and very good for a music video too have, this is so it is established who the lead singing is and create a link so the audience know this music belongs to this person. Having this close up lets us get a view of what the singer looks like and helps promote the band.

This is also another shot, this low angle shot makes the band look a lot bigger than what they are and works really well with the small buildings around them, it comes off as more effective and gives the illusion that they are better than everybody else around them which I think is really good of a music video to do.

This final shot is one of the most important f not the most important for a music video, this is because every member in the band is established and presented to the audience together showing who they are and what they are playing as their role in the band, this shot I feel is great because of this and something that will defiantly be in my video as it is very conventional.

Mise en scene

The mise en scene in these two shots are very conventional, to start with throughout the video the band members are shown to be in the middle of the shot so that the focus is on them. This is very important and something I will have in my music video as it keeps the attention focused on the performers by having them centered. Next up like most videos of the rock genre they are wearing similar clothes which is important as it shows that they are together. Next up we see all of their instruments which is imortanjt so we know who is doing what in the band and establish the lead singer. Finally the location is very conventional for a rock video, similar to the rock video Castle of Glass they are out in the of the way of civialisation and even when they are near it as shown by the picture to the right they are bigger than society physically so this is very effective and very conventional of a music video. 

Analysis of Rock Video 3

Castle of Glass


Sound

The audio in this video starts of very slow with no diegetic sound and is all non-diegetic, it builds up at the start like most videos and then develops into a fast pace, this is very conventional of a rock video and I feel is a very good aspect of them as it comes off as more effective and suits the build up of the pace within the video. We hear the singer himself singing along with the band in the background which is obviously important to have in a music video. They start of playing slow and build up to a fast pace.

Cinematography 

 These are very good shots for the cinematography of a rock video, the first one we have is a medium close up of the lead singer, this works very well as it is showing the audience the singer of the band and making him the main focus as he is put in front of the best of the band and also he is in focus whilst the others are not so this shot works very well.

 This wide shot/long shot of the band is very conventional for a rock band video and works very well, this is because it captures all the members of the band in one shot and makes them the main focus which is an important thing to do. This shot type is great for presenting the band to the audience and making them recognisable

This shot is also very conventional of a rock band video, this is because it is a single shot of one of the members who is not a singer but playing a different role in the band which in this case is the drums. This is a good shot for a rock video as it is keeping all members of the band in the audiences mind and also the high angle used here captures him well as high angles are meant to make people look alone so with this shot type and this song together it becomes a very powerful shot.

Mise en scene

This shot captures the mise en scene at its best, this is a very conventional shot for a rock video, in this shot we have to start with all the members of the band, the instruments and the setting. To start with what the band is wearing is very good and very conventional, this is because they all wear very dark clothes and of a similar style. This shows that they are united and part of the same group which is very conventional and something I think is very good.
You can also from the mise en scene see everyone's instruments, I think to have this in the mise en scene is very important and very conventional, this is so that the members roles are established and you can see clearly who is doing what, also the audience is able to see where the sound is coming from which I think is also important but also the more obvious is that everyone is playing an instrument with the one singer which is good too capture in the mise en
scene.
Finally we have the setting, in this particular shot the setting is very dark and gloomy which is is the opposite to the shots in the real world where everything is more warmer so these shots could reflect how the boy is feeling inside once he finds out the tragic news in this music video. This is a very good part of the music video as it becomes more powerful on many levels and is contrasts really well.

Editing

The editing in this rock music video is very conventional of this genre and very effective as it is fast aced with shots sometimes lasting less than a second which becomes very effective as we are being shown all this different images in a short amount of time which is keeping us hooked into watching it and also the fast pace is matching the quick pace of the song itself so those two combined become very effective. Normal cuts are used with no transitions so that the shots can go by at a quick pace.

Performance

The performance is very conventional for a rock music video, they are not all energetic compared to pop music videos but are not are dark and down like slip-not music, it has a balance to it and they perform to the mood of the song, this is very effective and something I think works really well in music videos.

Analysis of pop videos 2

Sound

In this music video it starts of similar to the One Direction one in the previous analysis but builds up into a fast paced song, it is low toned at first but at 0:36 the pace kicks in and everything from being low and won becomes very upbeat and exciting, this is a great use of sound in this music video as you have the background noise from the instruments and the singer in sync which works well, the sound fits in well with the video as the video builds up with the sound and then releases at 0:36 where you notice a massive change, it very energetic and makes this video brilliant for this genre as it has the correct requirements for a pop genre. 

Love Me Again

Cinematography

This is a good for for this video to use as it is setting the scene for the audience to get a good idea of what is going on, this high angle long shot shows us people haveing fun and danceing with joy to the music which works really well as this is a up beat pop song.

These two shots here are very similar although hey are different shows, the first one is a close up used to identify the ginger whilst the second one is a low angle shot used to show him singing and to identify him to the audience, This is so the audience know who the singer is and create a link between him and this song, these shots work well as the establish him well to the audience which is an important requirement for a music video and also make him the main focus and not let him become drowned out by the cut aways which is also very important and what makes the such a good music video.








Mise en scene/performance

With this clip you get a clear view of the mise scene hear and how they perform, the people the singer is smartly dressed  whilst the people on the dance floor are wearing party type clothes. This is to show the audience and give them a clear concept on what type of music video this is, the performers are also very active by dancing to this high paced music on the dance floor, this is very good in showing what this video is all about, by peole being active and not all just sitting about we get this sense of enjoyment as people are having fun with others which reflects well with the music video and the song in the background.

 This is a good example of the mise en scene, you have the boy and girl look into each others eyes, the girl gives an awkward smile it seems at first but the boy remains confident and keeps looking rather than looking down at the floor, because of these two particular shots we know from this that something is going to happen between these two performers and it adds to the excitment of the video as we then wonder what is going to happen next between these two people, this is great for this style video as it adds to the excitement and we from here on are expecting them two to get together and be happy which reflects a pop video well as it is a about creating a happy atmosphere. Also they are both wearing dark colours which could suggest they are outcasts to society and yet they find each other and are happy.

Editing

The editing in this clip is a perfect example of what a pop music video should be like, it cuts between the performances and singer on a regular basis at a fast past and also cuts to the beat of the music on occasions which gives a good effect, this works really well as these conventions used help build the video up and make it fit more together with the fast aced song. The song uses simple cuts which work very effective as it makes it quicker to get from one shot to another keeping the pace high and putting something fresh in your mind.

Analysis of Pop Videos 1

One Direction - What Makes You Beautiful

Sound

The sound in this music video is very up beat as it is a pop music video, it features 5 separate singers and the sound is very up beat and exciting for most viewers, this song is being sang to girls who don't know their ''beautiful'' so you could say this pop song is mainly aimed at young girls around the age 12-17. Their voices are very high and thus makes it seem more appealing to younger girls who are interested in boy pop bands and thus would not apeal at all to the typical emo girl or stereotypical boy.

Cinematography

This is a good shot for the cinematography as it presents one of the singers to the the audience, this close up allows the audience to recognize the singer with the song and thus create a link between the two, this is good as a key element of a music video is to establish the singers early one and this comes within the first 15 seconds.

 This is a good establishing shot used as it presents the scenery well and you get an idea of the type of location from this, this shot also ties in well with the mise en scene as it tells the audience the song is set on a beach which is a place often filed with joy so you know from this shot that the song is going to be quite up beat.

This is another good shot used in this music video, this is because it is establishing the audience with the group of singers, this shot shows all the members of the band which is good as this is a key element for a successful music video so the audience can see that this is their work, this shot again ties with the mise en scene as we are shown the clothes they are wearing, in this case they are very casual clothes and very summery and with the bright blue background you know this is going to be an upbeat song as the wide shot gets a huge view point of the location and helps set the scene very early on.

Mise en scene

To start with for the mise en scene we have a shot of a girl, she wears a summer dress and has her arms out as if she is having a blast, this has been done so that the meise en scene gets accross the point that fun is being had in this music video and to go with the lyrics which is talking about beautiful girls so they put one in the music video to relate to the lyrics but also of a rough age of who this song is being aimed at and in this case the girl looks about 17 so it works well as it is identifying the audience.

 This is one of the best shots for mise en scene in this pop video,this is because you can see hear everyone is haveing a great time, one of them has a ball, their in summer cloths juming over a fallen tree at the beach with both boys and girls their so it is as if their getting ready to party on the beach or on a day out, no adults are present here which suggests that this is a teen only video as it is their audience and also this music is meant to be for girls that enjoy having fun which is what these people in the video are doing, you have clear skies in the image which indicate it is a warm day and they have a lot of fun installed for them which is what this video is trying to get across as it is for those lively teens and not those that stay home all day. The shot works very well as it is getting a lot across and just by seeing an image like this you could guess the music genre.

This final image for the mise en scene is really good for this music video, this is because you have all the members present so without the music you would know who is singing this song, they are up high some hanging on the sides and look like they are having fun, this is great for a pop video as the whole point of one is to make it seem as if everyone is having fun here to attract its audience

Editing

This is a tube chop of the music video from 1:06-1:15, the cuts in the music video are very fast paced, this is reflected here by the quick cuts in this footage, this is because quick cuts are used to make things seem a lot more happier and more lively which is reflected here in this footage as in these cuts it shows everyone being happy and getting ready to have some fun on the beach, these quick cuts work great for the genre as it reinforces the point of everyone being happy.

Performance

This clip shown above is a great example of the type of performance that should be used in this type of music genre, in it we see everybody having fun and running about which is very effective with this music video as the music itself is very happy and upbeat so this is reflective well in the performance which makes this pop video very good as it follows typical conventions and thus stands out a lot more for doing this, if the performance had been mellow it would of made a poor video as the music is too up beat and happy so seeing people having fun worked really well. Transitions are also used on a regular basis at the start which adds to a very peaceful effect as it is quite slow and calm before the real pace kicks in and adds a great effect on the video which suits the style of the pop group

 

Brief

The task I shall be completing is to create a promotion package for the release of an album, this will involve planning, analyzing music videos and the creation of a CD cover and a magazine advertisement.