Theories 2

Vernails Theory is based around 4 key points that all relate to how music videos are constructed.

These are : Diegesis, Narrative, Editing and finally camera movement and framing.

Narrative

• She claims that the narrative of video is a visual response to the music
• She says that their is not always a direct balance between the narrative and performance of the people in the video.
• She claims that the structure of the video may appear disjointed.
• There may not always be a clear ending at the end of the video to the story
• The narrative may run by as a montage

Editing

• Vernails claims that editing may match the beat or musical phrases
• The music video can break or disrupt many of the ''rules'' of continuity editing.
• The edits can be really obvious to gain more attention opposed to continuity editing.

With the editing you could see

• Cutting with the lyrics
• Cuts on movement
• Break of the 30 degree and 180 degree rule
• Extreme jumps between time and location

It is unlikely to see smooth transitions in a music video along with match on action

Diegesis

• The diegesis will be revealed fairly slowly
• Characters along withy objects will often move to the music
• Can have many repetitions such as the beat, themes, performance and lyrics
• Actions are not always completed

Camera Movement/Framing

• The camera will often move to the lyrics
• Close ups of the performers and master shots for the locations are often used
• The movement and framing will run through the video and is distinctive to that particular video

An example of this style can be seen below

There is a lot of rhythm editing and the camera moves with the music which proves her theory right in this video.